Design strategy that drives measurable business results
We help organisations build customer-first solutions through proven human-centred design, creating value that lasts beyond the project.
Proven Track Record
Strategic design leadership delivering measurable business outcomes
Leading design transformation across ASX-listed corporates, government, and member organisations
Increased year-on-year CSAT and NPS attributed to bespoke HCD training programs enabling customer culture and improved CX outcomes
Gained operational efficiencies through Design Operations and overall capability uplift
Making Business More Human, and More Effective
The strongest business outcomes are born from creativity and a customer-first mindset. That's why we build strong design cultures and craft exceptional experiences that transform how organisations connect with and serve their customers.
Customer-first solutions tested with real people
Every solution is validated through human-centred design methodologies
Proven design leadership that drives measurable outcomes
Track record of delivering tangible business results through strategic design
Lasting capability uplift for sustainable impact
Build internal expertise that continues delivering value long after engagement
Collaborative Design That Drives Results
We bring teams together to solve complex problems through human-centred design workshops and strategic facilitation.
Services Designed to Deliver Impact
Every organisation is different but all share the need to create solutions that work for people and deliver business results. RuminX offers flexible and tailored services which build on and embed capability no matter where you are in your design journey.
- •Comprehensive maturity evaluation
- •Actionable improvement roadmap
- •Benchmarking against industry standards
- •Hands-on Human-Centred Design workshops
- •Tailored capability programs
- •Ongoing coaching and support
- •Business case development
- •Team structure and role design
- •Long-term success frameworks
- •User research and insights
- •Service design and prototyping
- •Project execution support
Human-Centred Design That Delivers
At RuminX, we help organisations design with people in mind, creating solutions that inspire customers, empower teams, and drive measurable business outcomes. Founded by Strategic Design Leader Sammi Hinds, RuminX brings over a decade of experience in building design capability and leading transformation.
Who We Work With
Trusted by organisations across Insurance, Utilities, Technology, and Government sectors
The RuminX Difference
The RuminX Story
RuminX was founded on a simple belief: when organisations design with people in mind, they unlock stronger business outcomes.
After years leading and scaling design functions at enterprise level, we saw a critical need, not just for design skills, but for strategic design leadership that drives measurable results.
At RuminX, we combine deep Human-Centred Design expertise with proven capability-building methods. Our mission is to help organisations embed customer empathy into strategy, strengthen design culture, and create solutions that last.
Meet the Founder
Sammi Hinds - Founder & Principal Design Consultant
Sammi is a Strategic Design Leader with more than a decade of experience transforming organisations through Human-Centred Design.
She has led multidisciplinary teams, driven digital transformation, and delivered customer experiences that achieve real business outcomes.
Passionate about building design capability at every level, Sammi helps organisations embed design thinking into everyday practice, sparking innovation, alignment, and meaningful impact.
Why Work With Us
Proven Leadership - 10+ years of experience scaling design at enterprise level
Human at the Core - every solution tested with people, validated in market
Sustainable Impact - lasting capability uplift, not just one-off projects
Client Testimonials
Hear from leaders who have partnered with RuminX to transform their design capabilities
Sammi was a joy to work with. She clearly identified gaps and opportunities for capability growth and delivered a training strategy to uplift WorkSafe's design capability. After 6 months we noted a strong uplift across the areas identified, received positive stakeholder feedback and saw a 34% uplift in team sentiment which all aligned to the strategy's key metrics for success.
Andrew Broughton
Head of Design, WorkSafe
We've had the pleasure of partnering with Sammi Hinds to deliver Human-Centred Design training and the experience has been outstanding. Sammi brings a highly professional and flexible approach, tailoring content to meet the specific needs of our teams. Participants consistently praised her engaging facilitation style and her ability to connect training concepts to real-world challenges. The sessions were practical, insightful, and clearly designed to drive meaningful business outcomes and enhance customer experience. Sammi's commitment to adding value was evident throughout, and we look forward to future collaborations.
Blessie Javellana
Head of Customer Experience, AGL
Let's Build Something That Works
Create solutions that work for people, and for your business.
Frequently Asked Questions
Location
Servicing Greater Melbourne, Geelong & Regional Victoria